I turn user friction into product growth.
Across conversion, activation, and retention — using product strategy, behavioural analytics, UX, and hands-on building to find where growth is breaking and fix it end to end.
Work
Litcafe
Designed the website for a coffee and lifestyle brand — focused on clean visual experience and driving online product discovery.
View Website →Yesod Blocks
Designed the website for a spirituality and wellness brand — translating their vision into a clean, modern web experience.
View Website →How I Work
Diagnose
I start with the problem. I use product analytics, user behaviour, and funnel data to identify where users experience friction, where funnels break, and where the biggest growth opportunities exist.
Define
I turn those insights into clear product opportunities and solutions — defining what should change, why it matters, and how it connects to the broader product and growth strategy. I work closely with design and engineering to align on execution.
Build & Ship
I take solutions beyond strategy and design into working product experiences, funnels, and features. I use AI-assisted development tools such as Cursor and Claude Code, alongside front-end code, to build and ship faster while collaborating with engineering where needed.
Measure & Iterate
I set up the right tracking and measurement to understand what happens after launch. I evaluate changes against relevant conversion, activation, retention, and monetisation metrics, then use the results to improve the solution and identify the next opportunity.
About
I'm Praveen — a Growth Product Manager with 3.5 years of experience working across product growth, conversion, activation, retention, and digital product building.
I work at the intersection of product strategy, user behaviour, analytics, UX, and hands-on building. I look at the complete user journey to understand where users experience friction, what prevents them from reaching value, and where the strongest opportunities for growth exist.
My work spans conversion funnels, activation and onboarding, retention, monetisation, and product-led growth. I also build and optimise websites and landing-page funnels end to end — from designing and developing the experience to deployment, tracking, and continuous CRO.
What ties it all together is that I build. My UX background helps me turn product insights into clear experiences, while hands-on development with AI-assisted tools such as Cursor and Claude Code lets me take those solutions into working product experiences and features.
I enjoy taking a problem from insight to execution — understanding what is happening, deciding what to change, building the solution, and measuring what happens next.
- Role
- Growth Product Manager
- Experience
- 3.5 Years
- Focus
- Growth, Conversion, Retention
- Approach
- Diagnose → Define → Build & Ship → Measure & Iterate
Areas of Focus
Tools I Work With
Get in Touch
Let's work together
Open to freelance projects and full-time growth roles
praveengondi123@gmail.com